...what you didn't know about the product photography
Product photography uses specific techniques to showcase products in an attractive way and entice potential buyers to purchase specific products. It is an essential part of both online and offline advertising for successful catalogues, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumer. Did you know that 90% of information transmitted to our brain is visual? Well, it's a fact. And this is where having good photos of your products is really important. 'Cause no matter how sophisticated, website visitors are first engaged by visual elements, not written copy. It's simple: consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images.
So, the perceived value of your products and the trustworthiness of your brand is often judged based on the quality of your visual presentation. That means having high-quality, beautiful product photography can go a long way. However, not every store owner can afford to invest in a professional photography studio, especially when they’re just starting out. Just as a friend of mine, who recently started selling handmade accessories - she's good at what she does, but it's always better to have a photographer friend who can take a decent photo of the product for her. So, here I am now, offering product photography to those in need.
Showcasing your products with high-quality images can also be the difference between a conversion and no sale at all. This is particularly true if you’re also distributing your products on marketplace sites like Amazon or Etsy, where your product photos are displayed alongside those of your competitors. Remember, the perceived value of your products is directly impacted by the quality of your product photography. Photos of your product both by themselves and in use are some of the most important merchandising and marketing efforts you do for your online brand. Because consumers cannot touch or see your product in person, your product photography must do the trick.
Please get back to me should you need help in product photography - I'm always in search of new challenges and fun :)
Good luck!
4 коммент.
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